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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And of course, some sites are stacking several content partners on their pages (adding even more supplementary content). But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. For example, a B2B marketer could nurture leads by providing this audience...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Anyone uploading their creative content can reach the whole world and even make money. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    I mean that if they don't like your content ideas, or the content itself, just keep trying. Choose a content idea that is either more comprehensive or more unique than any other take on the subject. So, how can you approach content marketing as an...