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  1. Google & Bing Now Showing LinkedIn Rich Snippets

    We’ve partnered with LinkedIn to bring content into Bing for several years," a Microsoft spokesperson told Search Engine Watch. LinkedIn, Twitter, and other partners show up in the results and also for entities, which we’re constantly adding, in...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. For example, a B2B marketer could nurture leads by providing this audience...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Anyone uploading their creative content can reach the whole world and even make money. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    I mean that if they don't like your content ideas, or the content itself, just keep trying. Choose a content idea that is either more comprehensive or more unique than any other take on the subject. So, how can you approach content marketing as an...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of content placed in third-party sites for event promotion to ensure SEO visibility is maximized. As stated above, Kucera draws an important parallel between event marketing and content marketing.