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  1. SEO Is No One-Trick Pony

    I shared a few examples of instances where I had worked with large organizations that simply had an issue with getting content indexed. Once you have content, you need to make sure that it’s indexed. When you’re creating content correctly, you are...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. This important law outlines how websites are supposed to handle...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Bear in mind that most blogs get paid on a CPM advertiser basis so they are interested in building an audience and supplying them with content that will encourage them to visit the site. Try to avoid any of the following terms included in the post...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He began with the Google Panda update, which aimed to improve search results with quality content. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to start...

  7. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Next is the area of the cover that shows the reader it contains content on improving your cognitive ability, this time in dealing with stress. These four areas of focus are known as "editorial pillars" and form the basis of every content ideation...

  8. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Having rich, unique, engaging content has become a solid way to help grow...