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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage them to do paid advertising instead. So the social network is cracking down on the practice...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Expert content does more for brand familiarity, brand affinity, and purchase intent than a paid push of dry branded pablum. What is influence and how does the engagement of influencers help move a brand's content message into something truly...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Step 2: Plan Your Content Investments and Practice Content Marketing This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc. Many companies net out in the middle – high...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Content Efficiency Analysis Report How the content is consumed: Unique visitors, page views generated, and which content held visitors attention more/less. All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads...