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  1. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Eighty percent of shoppers will research online before making a purchase according to Google. Research is the first phase of the online purchase decision. Research, Comparison and Buy represent the three basic phases of online purchase behavior.

  2. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    It was basically an online brochure that nobody was working on, wasn’t being updated, wasn’t being tracked, and to their knowledge, supplied no value to their business at all. There are many ways that non-canonical versions of pages can be produced...

  3. Are You Competing with Your Own Business Identity?

    Many companies struggle with this issue as inconsistent, cross-platform ad content regarding a business’ anchor identity creates confusion and noise for consumers who are desperately trying to find distilled business information through online...

  4. Google Buys Quicksee, YouTube Tests Live Streaming, Social Usurps Search & more - A Weekend Roundup

    Brightcove: Online Video Discovery Shifting From Search To Social Media - paidContent Facebook and Twitter are emerging as key traffic driver for online video. A tech guru has made unofficial instant versions of Google Maps and Google Images...

  5. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    The Business Value of Social Media & SES Hong Kong - TopRank Online Marketing Blog Yahoo says they have improved the design of their "Infinite Browse" content exploration module and have seen a significant increase in user engagement on news...

  6. Implementing your Search Strategy for the Latino Market, Part 2

    Rafael Jiménez, general manager of the advertising and publisher group for Yahoo Hispanic Americas, says one of the most popular online communities in the regional Latino culture (with over 20 million Latino users), that search engine marketers...

  7. SES Latino -- Interview with Conference Chair Nacho Hernandez

    That's about 45 billion unique online visitors [who are also in the search space”. SEW: One very notable statistic: US Hispanics hold an 89% penetration to search, and more time spent online than any other group, even more time online than watching...

  8. Planning your Search Strategy for the Latino Market

    Hispanic and Latin American groups (local, age groups, and gender, to name just a few) consume online media differently. Local.com: Hearst Apparently Sells Entire 22% Stake, Barron's Online Hispanics – especially second and third generation – have...