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  1. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Aside from paid search visibility, Fishkin suggested that brands could look at creating "some phenomenal piece of content that happens to be hyper-targeted" but admitted that this was very hard to pull off.

  2. The Search Agency Launches Local Search Campaign Management Platform

    Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to price, build, manage, optimize, and report on hyper-local search campaigns for multiple businesses.

  3. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Create content of relevance for your community and seed to hyper local bloggers and print news outlets. Opinion is something we aren't yet that great at online and it’s a real opportunity in your niche as people will come back to it and interact...

  4. Local Search Listings: Most Relevant Search Results Regardless of Medium

    The organic web results section still has a respectable amount of relevance and trustworthiness, primarily due to the vertical or hyper-local nature of some search sites, but may be suffering from the fact that savvy local search consumers know...

  5. Eightfold Logic Intends To Link Up Potential Business Partners

    So, for instance, you could define a hyper local campaign by requesting links only from site owners in or about a certain region. In order for online dating to work, singles have to opt in to a dating network, be actively involved in their destiny...

  6. Boston Globe Adopts Open-Source Neighborhood News Mapping Platform OpenBlock

    The outcome was rather positive, as aggregated "hyper-local" civic data was well used and accessed by citizens needing and wanting information on their immediate surroundings. The OpenBlock project stems from EveryBlock.com, a $1 million experiment...

  7. Of Local Search, Love Meters, and Raking Leaves

    Local product data provider Krillion announced it will distribute ads and product inventory content across Topix.com's hyper-local news network (claims 16 million unique visitors). The week started out with the release of WebVisible and Nielsen's...

  8. CitySquares.com is Fastest Growing Search Site

    Hyper-local search site CitySquares.com is the fastest growing search site, according to Quantcast. Ben Saren, CEO of CitySquares.com, says this growth proves that consumers are finding the value of using a true hyper-local search site.

  9. Taking the Offline Business Online

    If you're living in a hyper, fast-paced world, then maybe selling online shouldn’t be your goal. Some ideas I really like for local businesses using Web sites would be to promote "Online order & delivery" or "online order & pickup.