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  1. Nuances of Spanish Language Search Marketing

    Argentina Web users are more likely to view online video content. Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it.

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience, as it edges out content people do...

  4. Digital Data Trends – Search, Social, & Content Fusion

    In terms of content and social media trends, some staggering statistics where shared: billion were spent on content in 2013 (according to Custom Content Council Survey, 43 billion total, 42 percent online).tweets happen per second.billion pieces...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    The biggest barrier to effective content marketing is just cutting through all of the noise online. This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing.