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  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Over the past few years there has been significant progress in...

  2. Why You Need to Own Your Data & Digital Assets

    Most organizations are surprised to learn how little control they have over the very data that will determine how successful or competitive they will be in coming months and years. Good news: There is a way to extract user names, emails, etc.from...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For example, lead gen organizations with very little existing visibility are likely to lean toward having content picked up on other sites. On the other hand, subscription modeled organizations will almost certainly have majority of content on...

  4. Google Blocks Child Abuse Images on 100,000 Search Terms

    National Center for Missing and Exploited Children, as well as funding internships for the organizations. In a column for ITV News, former CEO of the Child Exploitation and Online Protection Centre Jim Gamble said Cameron has "the best of...