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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. All it takes is one great piece of content that's easy and appealing for media outlets in your industry to pick up.

  2. How to Plan Effectively for Content Marketing in 2014

    Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. Content planning supports the core of social media marketing. To begin content planning in relation to your social...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news. An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies the...