SEO News

Content Networks Placement Targeting

  1. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    On first blush, this report looks like a Placement Performance report for the Content Network, but it really isn't. All Bing and Yahoo search networks and syndicated search partners And another account looks as though it would benefit from having a...

  2. What Can TV Learn from Search?

    Contextual ad placement can be effective in search where a query can serve as a proxy for user intent. In other words it's not just effective placement, but direct response capability that has made search marketing shine.

  3. Tips for Google Site and Category Exclusion Tool

    Though you can choose search campaigns, you shouldn't -- the tool really only acts on keyword-targeted and placement-targeted content campaigns. The tool is not infallible -- so continue to run Placement performance reports and use the Site...