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  1. Writing Your Way to the Top of Search and Social Results

    Bottom Line: The search engines and social networks are drawing a line in the sand and calling for quality content. If you have research and data that will help a writer include words that work best for social networks or tips in email writing, do...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg I’m writing this post to share some of the lessons and mistakes I learned from owning a search...

  3. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. Today, marketers must ensure their brands are visible where and when their customers are...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. Yes we know…content is king.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you...

  6. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. With several successful social networks, accompanied by the continuously...

  7. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Social networks you'll use for promotion and why. Have you heard about the vicious cycle of content creation? To maximize your content efficiency, it's also important to develop systems to in all the different formats that your readers are looking...

  8. 10 Shocking Facts About Content Marketing Today

    Despite the prominence of social networks and their relevance in content marketing, email is still the winner. Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is still king...