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  1. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. Yes we know…content is king.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you...

  3. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. With several successful social networks, accompanied by the continuously...

  4. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Social networks you'll use for promotion and why. Have you heard about the vicious cycle of content creation? To maximize your content efficiency, it's also important to develop systems to in all the different formats that your readers are looking...

  5. 10 Shocking Facts About Content Marketing Today

    Despite the prominence of social networks and their relevance in content marketing, email is still the winner. Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is still king...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    But what if your brand is new to the Google+ game or you're team has been investing most of their energy and resources into other networks with more bells and whistles? The rest of the social networks make us pay for that segmentation.