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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    During that same time, Facebook, the world’s largest social network, proceeded to introduce structural changes and new functionality into the mix. Free tools like Google Alerts, Hootsuite, Social Mention, and Topsy are accessible ways to begin this...

  2. Introducing the Local Marketing Adoption Curve

    You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. Well, you should optimize your local marketing efforts based on a more refined understanding of how your customers...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    We fire up LinkedIn an hour before an interview — does she have anyone I know in her network? Threatening to block a customer from a social network seems slightly drastic, and if you are going to block someone - an announcement is not necessary...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    But if your content is good enough and gets shared through a large network of industry professionals, the links will happen. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  5. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    On August 11 at 5:30 p.m.newcomers will gather to network with one another and get a guided tour through the agenda, helping attendees map out a schedule that meets their content-consuming goals. Open to all attendees, including Networking+ pass...