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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. All seemed to enjoy the opportunity to interact and network with key industry experts.

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. So the social network is cracking down on the practice...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Event organizers appreciate content that brings their event in front of a fresh audience. What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience?

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). Our Audience Was Clearly Defined With these targets we should have been getting in front of our audience with a pretty high rate of success.

  5. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Neil Patels' Complete Guide to Building Your Blog Audience The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account:

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a B2B marketer could nurture leads by providing this audience segment with useful, topical, or thought-leadership content about its industry. Simply create a new Custom Audience based on a segment of website visitors who viewed a...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Not only will a tiny fraction of your audience actually see your posts, but of the ones that do only 15 percent trust your message. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to...