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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Use this information to guide your strategy on message or audience development. Leverage first-party data to segment messaging to specific audience types. Set up a Tailored Audience on Twitter or Custom Audience on Facebook to target certain known...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. Additionally, applying some competitive backlink analysis to...

  3. 10 Shocking Facts About Content Marketing Today

    For this reason, marketers need to continue to place value in their email marketing campaigns, as well as the content that they are distributing to their target audience. Even if your target audience primarily uses Facebook or Twitter, it's a good...

  4. Mobile Advertising Measurement: Winning the Long Game

    Not all apps are created for the same purpose or target audience so each app will have different events that are considered important. Know Your Audience Share: The user has shared something within your app via a social network.

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Pages with 1,000 or more followers tend to have an actively engaged audience and consistently create high quality content. If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human...

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. All seemed to enjoy the opportunity to interact and network with key industry experts.

  7. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. So the social network is cracking down on the practice...