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  1. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    By going to Traffic Sources > Social > Network Referrals, you can see referral data from Pinterest. What content are your visitors loving so much they just have to pin it? This could reflect a change in customer tastes that can impact your...

  2. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network.

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Since 2010, the number of people who follow a brand or business on a social media network has doubled from 16 percent to 33 percent and is expected to grow to 50 percent in the next year. While Twitter is known to be the fastest social network to...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    If the reasons to do so are unclear, I recommend reading the post Who Owns Your Social Network? Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content posted on or in connection with...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to the Network report under the Audience section of Google Analytics. How to Use this Segment: Start by applying all three segments to any of your favorite content reports to see relative differences in...

  6. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Put that together with the network of acquaintances and inter-entity relationships connected to you, and you'll realize how imaginary your sense of online privacy is. I talked about how Google+ provided a hub by which users could be tied to their...