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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    All seemed to enjoy the opportunity to interact and network with key industry experts. Grehan oversaw the evolution of the content at SES to serve the broader digital marketing community. The inaugural ClickZ Live New York kicked off with a bang...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience, as it edges out content people do care about. Now the social network is planning to crack down on these calls to action, calling...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Grow your influencer network before you need them. As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. What is influence and how does the engagement of influencers help move a brand's content...

  4. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Not every social network is going to help your business or your customers. No two content marketers are like. Milk your existing content for all it's worth because you've put great effort into it and it would be a shame for more people not to see it.

  5. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Contact contributors in your network to learn more about their experience, and ask for a recommendation. Thought leadership elevates content creation to new heights by focusing in on quality insights, good writing, and taking a forward-looking...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  7. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Includes shared content trend, top shared content by network, socially engaged visitors, outcomes, and conversions. Content Efficiency Analysis Report How the content is consumed: Unique visitors, page views generated, and which content held...