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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    During that same time, Facebook, the world’s largest social network, proceeded to introduce structural changes and new functionality into the mix. At a basic level, analyze the performance of your organic social content and begin to execute...

  2. Introducing the Local Marketing Adoption Curve

    You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. Well, you should optimize your local marketing efforts based on a more refined understanding of how your customers...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    We fire up LinkedIn an hour before an interview — does she have anyone I know in her network? Threatening to block a customer from a social network seems slightly drastic, and if you are going to block someone - an announcement is not necessary...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    But if your content is good enough and gets shared through a large network of industry professionals, the links will happen. Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you...