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  1. Using Analytical Analysis to Help Improve Conversions

    Mobile If mobile conversions are 2 percent of total conversions and 20 percent of overall traffic, you may have an issue. Since mobile traffic is all the rage these days and its contribution to overall site traffic is on the rise, let’s review our...

  2. Writing Your Way to the Top of Search and Social Results

    But quality content of 400 words is about what today’s social and mobile readers really have time to read. We are writing for the attention deficit mobile user and the desktop power researcher. Think about the mobile use and have a visual slideshow...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. For example, sites that trick users into clicking affiliate links...

  4. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  5. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Therefore, it’s important to understand how much mobile traffic is hitting your site from Google, and where that traffic is going. Check Mobile Versus Desktop Traffic (From Google Organic). Then you should analyze that traffic via mobile devices.

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    We all know mobile is growing rapidly, but there are still many sites with less than 20 percent mobile traffic. If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are...

  8. Google Informs Webmasters of Faulty Redirects for Mobile Users

    It’s no secret Google is pushing for sites to be more mobile-friendly. And that doesn’t always mean "just go mobile. There are technical considerations when implementing mobile solutions that can mean the difference between merely being accessibile...

  9. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time.