The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled...
This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any...
Is it time to turn off mobile like some poorly targeted content campaign? Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Now with Google AdWords enhanced campaigns heading down the track like a...
Search results are customized based on a user's location and mobile continues to change the game. Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC...
Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard? Mobile is NFC supported? Mobile has cellular radio? While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content. YouTube has been building a partner program since 2007 that...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Content types by audience. And content that is feature-rich, like online video (YouTube – a Google product) and images supported with text gains...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
Tolerance for irrelevant content and slow/bad site-search functionality is much lower for mobile shoppers. You can compare the behavior of your authenticated users on mobile and web to learn about their preferences, and then try to apply it to...
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
In addition, 48 percent of U.S.mobile users accessed local content in December 2012 (up from 42 percent in December 2011). If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the...
Do most of your visitors arrive via a mobile device? Your design effort needs to match the type of site your building and the content it needs to support. Template-driven or custom webs design both have several phases or steps they go through...
The new Stream Ads will also appear in Yahoo's mobile and tablet apps, giving brands a path to reach consumers across all three major platforms with a single ad buy. The principle that we have here is developing an ad unit and an ad format that...
He added, "Much like our content creators, we find that brands on YouTube – like T-Mobile, Samsung, Dove and Pepsi – all share a common objective: to cultivate a direct relationship with their consumers – one built on engagement and authenticity.
Repurposing your core content in this manner gives you more visibility, better reach and opens up your content to be viewed on computers, tablets, and mobile phones. Content Item #1: Blog Posts Content Repurposing Best Practices
After purchasing, Facebook creates three different types of advertisements for you that show in desktop and mobile news feeds, and on the right-hand column of Facebook. That means the content displayed in the ad is dynamically generated.
Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the...
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
