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  1. Using Analytical Analysis to Help Improve Conversions

    Does your percentage of conversions from mobile users compare with the percentage of overall mobile traffic which contributes to total site traffic? Mobile If mobile conversions are 2 percent of total conversions and 20 percent of overall traffic...

  2. Writing Your Way to the Top of Search and Social Results

    But quality content of 400 words is about what today’s social and mobile readers really have time to read. We are writing for the attention deficit mobile user and the desktop power researcher. Think about the mobile use and have a visual slideshow...

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The unprecedented revenue is due in large part to a surge in mobile advertising dollars. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013.billion came from mobile search, while $2.5...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. But let’s say the site is employing overactive ad tactics like many full...

  5. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  6. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  7. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  8. "Content Performance Marketing" – 3 Steps to Future Success

    Mobile devices: Look at your content’s performance by device type. Is your content mobile-ready? How much of your traffic is mobile, and how well is that segment engaging with your content? In practice, supplying the content for the demand leads to...