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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Immediately many compared it to last year’s enhanced campaign migration. Bidding more is thus not the only way to improve impression volume off of these reports – if you improve your feed content, you should see more matching and higher impression...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    While responsive web design is the ideal way to future-proof a site to appear on all device types, implementing [responsive web design] on an existing site can be costly and labor-intensive, often requiring an entire site redesign or migration.

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Simply having the ability to implement new tags quickly and efficiently is worth completing the GTM migration process. For example, you could set the ABR threshold to 15 seconds, 30 seconds, 1 minute, or whatever fits your specific content.

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    From a high level, Simmons explained that when the tool gives you the stats, you should be looking at the challenges you might have from the migration you did last year. Content Keywords What you want to look for here are the words you are using in...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics agreed and announced Universal Analytics Migration will (to be available "soon") enable users to take advantage of the cross-device management protocol. Universal Analytics Migration Should it then be as important to match the...

  6. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Unfortunately, the migration doesn't end when the new site goes live. I once audited a site with an entire navigation found in the code, but users couldn't access that content in any way. If the site is providing the engines with a set of exact...