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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Social Media Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). Extracting Key Data From Social to Inform Content Strategy These four areas of focus are known as "editorial...

  4. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the...