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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    The guidelines published by the search engines provide an excellent foundation, even for those with little to no search engine optimization expertise. And, perhaps more importantly, it is imperative an experienced person who possesses ample mastery...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on-site...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of copy for keyword optimization and link references in traditional marketing collateral. Review of content placed in third-party sites for event promotion to ensure SEO visibility is maximized.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  6. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter.