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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. Support content and social marketing. Content marketing is social, and it's time to move along the content continuum from stasis to storytelling.

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Five of the top five media companies. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our customers often leave brands...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Call them whatever your want – Content Champion, Inbound Marketing Strategist, Earned Media Manager – whatever – but put them in place and hold them accountable. As noted above, empower some or all of your employees and make them a PR/social media...

  5. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    No matter the situation you encounter, whether it's a harsh comment on a blog or a crisis over on social media, strive to be honest, explain the facts, define your position and take responsibility. Since content marketing is a long-term game, it's...

  6. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  7. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    By getting out and speaking, writing, guest posting, and even having an active social media presence, you're raising your profile. Develop a micro plan:Develop a brand plan that includes a column on a high-profile publication like Forbes, regular...