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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. With that comes the need for] an algorithm that delivers the depth and breadth of the content we have...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Social Media Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). Hopefully the quick run-through above gives you a new perspective on how it is possible to extract useful...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were certainly driving factors. It was not only the macro media mix modeling that...

  6. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    It is sponsored by WordStream and DWA Media. The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. On August 11 at 5:30 p.m.newcomers will gather to...