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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content. It’s more about engagement than some technical problem (although I have seen...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience. When performing keyword research today, his firm also buckets the keywords and then maps the content...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of...