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  1. Forget Big Content – Small Content Is Critical to Search Success

    Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). Google is going to want to match users with content that closely...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Robots.txt won't prevent the URL from being indexed, just the page content. So duplicate content is just taking the words from one page to another, and then Google sees this and filters out one of the results, right?