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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads. Try to organize your strategy into three components so you can...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. Lisa Barone, Vice President of Strategy at Overit, said she's been fortunate to...

  4. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns around larger retail product catalogs. This is a great resource for marketers without a lot of extra time, but with a need for...

  5. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Press releases are a key vehicle for link building strategies for many companies, noted Sharon Virtue, SEM Strategy Director of Marketwire. Is there hope for the over-used and abused press release when it comes to an online marketing strategy?

  6. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    If your SEM team has suggested strategies to you in the last few months that you have either not thought of or have not been able to get off the ground, they are helping you generate strategy. Your SEM Team Schedules Regular Meetings

  7. How to Google-Proof Your Small Business SEM Strategy

    This is a solid SEM strategy. For small businesses, recent developments in the search engine marketing (SEM) industry have been quite terrifying. Similar to putting your entire stock portfolio in a single equity, it isn't advisable to put too much...