It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. Content strategy Keyword strategy
If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their...
Here again, data and analytics play a key role in content marketing strategy and execution. When we talk about the "who" of a content marketing strategy, we're talking about the target and the actual audiences for your content.
There is a lot more that goes into a fully built out content marketing strategy, but there are the major foundation components. Major media/blog sites are always hungry for content. Strong social media presences are more about the engagement that...
When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work...
Creating a solid content strategy that consistently provides value to your target demographic and new visitors and then using the occasional high value content bait that stands out gets a lot of shares on its own merit and is what will have the...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Before any sort of execution, our marketing and...
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...
The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: The result is often neat-looking infographics that no one is really interested in, or sweet...
While the items listed above aren't all of the pieces to the social media marketing puzzle, identifying how you measure up in each of these areas will put you down the path to improving your social strategy.
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
The implication for sustainable social marketing strategy is to keep everything clean, and maintain your social presence just as cleanly as you maintain your website presence for SEO. Yet, many people are still trying to figure out exactly how...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Yet Google+ will be 3x more relevant this year somehow, according to...
When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it. Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed...
It is clear that proper education and strategy is lacking from many social presence online. Education and Strategy is Paramount I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook...
Even though their core social media team consists of just three people, these three are the brains behind the social strategy and its vision. Social sharing is a key part of Tourism Australia’s strategy.
Pre-approved content that is localized and a chosen method for delivering this content to each location should be a part of your localized social media strategy. Developing a social media strategy that works across all of a brand’s locations...
A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for...
