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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Leveraging public relations as an SEO strategy can give you a huge leg up over your competitors. A great strategy is to leverage InMails. It's a low-risk strategy that can yield big rewards. Media mentions allow you to give your content marketing...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. It’s no surprise CRO was tied alongside content marketing as a top priority among client...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Here's a closer look at the different functions and roles within a content marketing project, and who you need to...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. It's easy to be swept up in the hype of controversy about which...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the extensive mobile Internet usage throughout the country, mobile advertising is a great strategy for the massive amount of Indian startups. It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost...

  6. How to Build Your First Content Marketing Strategy

    Typically, it takes time for an effective content strategy to truly take hold. Are you tackling your first content marketing strategy? To better understand how to develop an effective content strategy, it's important to explore what content is.

  7. Where to Start When Considering Managing SEO: In-House, Balanced, Agency

    Dedicating a resource to performing well within a channel can be a highly effective strategy, especially when there are less stakeholders and red tape to get through. Having this balance also regulates cost and increases output, as the agency will...