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  1. SEO Game Change: Are You Setting the Right Expectations?

    Reviewing more diverse sources of traffic may have to be a much bigger part of your strategy now. New and challenging integrated marketing plans may need to be explored. Building real back links, industry authority, brand reputation and expanding...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    As you build an integrated strategy, you should put the focus and discipline into looking at the numbers and move away from traditional response-rate data to data that's based on actual activity of the individual customer and understand their...

  3. Why Social Media Listening is Important for Brands

    Leverage topic insights to improve their content, SEO, and PPC strategy. Marketing and public relations: Taylor Guitars Uses Social Media for Marketing & PR One of their solutions was to reduce the alcohol content so they could mass-produce the...

  4. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Let's review what's available when it comes to Pinterest analytics, and how to leverage this information to improve your Pinterest marketing strategy. This could reflect a change in customer tastes that can impact your marketing message and content.

  6. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Buffer: You’re new twitter content strategy friend! When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy from perception to reality. Not only did they use Twitter as part of its official news...

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Social media has become a vital aspect of an integrated marketing strategy. Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. One of the most effective ways to optimize ROI...