"What Should Lead Your Online Marketing Strategy: SEO or Content". Content marketing isn't a new strategy, it's merely a new word. Because while content is great and certainly a very important part of any SEO strategy, it isn't all or even most of...
While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy. Whereas SEO used to be about tuning a website for optimal consumption by spiders, today’s SEO is about earning recognition...
Creating these unique social identities and extending organized, branded support for each location pays off for brands, and this strategy has been working for quite awhile. According to a study by Mainstay Salire, local Facebook pages receive five...
In the long term maybe you'll be able to convince them to broaden their competitive focus, but in the meantime, wouldn't it be awesome to deliver a content strategy specifically to them that is designed to help them build market share at the...
It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Segment Contributed by: Avinash Kaushik is the Digital Marketing...
All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. Content strategy Keyword strategy
Whatever your specific approach is, please question that approach if it's exactly the same as your desktop strategy. Is it time to turn off mobile like some poorly targeted content campaign? New connected devices are rolling out every day and the...
If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. Don't pin Flash content in your banners. Always accurately depict the video content in the titles, descriptions, and tags.
Here again, data and analytics play a key role in content marketing strategy and execution. When we talk about the "who" of a content marketing strategy, we're talking about the target and the actual audiences for your content.
There is a lot more that goes into a fully built out content marketing strategy, but there are the major foundation components. If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to make the shift...
When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work...
By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see. According to Digitas, the lack of brands using Pinterest leaves a gap in overall...
Lisa Barone, VP of Strategy at Overit Casie Gillette, Director of Online Marketing at KoMarketing Associates It's so easy to use content that you think is interesting, but if it's not relevant to your audience it's wasted content and resource.
The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. Creating a solid content strategy that consistently provides value to your target demographic...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Before any sort of execution, our marketing and...
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: In the last 12-18 months, several factors have come together to form what could be described...
By integrating with your marketing strategy you will be able to better target and predict social interactions and announcements. While the items listed above aren't all of the pieces to the social media marketing puzzle, identifying how you measure...
