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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Extracting Key Data From Social to Inform Content Strategy Personas, in simple terms, are fictional "people" created to reflect the needs and characteristics of groups that make up your audience and should form the basis of your content strategy...

  3. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad...

  4. Survey Says: Stop Making Assumptions About Your Content

    Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end, it’s about cultivating relationships. As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal...

  5. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. By understanding what is being said, you can help craft your content strategy.

  6. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Tell us in the comments if you see other trends around headlines or if your headline strategy differs from the above. An often overlooked but critical part of content marketing is the headline. Given the importance of headlines to content marketing...

  7. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Leveraging public relations as an SEO strategy can give you a huge leg up over your competitors. A great strategy is to leverage InMails. It's a low-risk strategy that can yield big rewards. Media mentions allow you to give your content marketing...

  8. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    If you find that younger people are more likely to come via PPC but spend less than older people who come in organically, you may want to rethink your strategy. Spotting differences in conversion rate, bounce rate, average order value, and more...