Lisa Barone, VP of Strategy at Overit Casie Gillette, Director of Online Marketing at KoMarketing Associates It's so easy to use content that you think is interesting, but if it's not relevant to your audience it's wasted content and resource.
The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. Creating a solid content strategy that consistently provides value to your target demographic...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Before any sort of execution, our marketing and...
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: In the last 12-18 months, several factors have come together to form what could be described...
By integrating with your marketing strategy you will be able to better target and predict social interactions and announcements. While the items listed above aren't all of the pieces to the social media marketing puzzle, identifying how you measure...
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
The implication for sustainable social marketing strategy is to keep everything clean, and maintain your social presence just as cleanly as you maintain your website presence for SEO. Yet, many people are still trying to figure out exactly how...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Your Links On Pinterest May Be Stopping Traffic In Its Tracks...
When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it. Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed...
It is clear that proper education and strategy is lacking from many social presence online. Education and Strategy is Paramount Many organizations replaced scheduled content with acknowledgements of the news.
Years ago, your link building strategy may have consisted of generating about a thousand spammy links while playing a round of golf. How do we, as search marketing professionals, defeat the legacy of spam?
Given all of these different areas to focus on for mobile, you need to adapt your strategy. Content is Only King…in the Kingdom of Context" Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep...
Even though their core social media team consists of just three people, these three are the brains behind the social strategy and its vision. Social sharing is a key part of Tourism Australia’s strategy.
Pre-approved content that is localized and a chosen method for delivering this content to each location should be a part of your localized social media strategy. Developing a social media strategy that works across all of a brand’s locations...
A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: The key is to build a strong local page that includes all pertinent business information (address, contact information, operating hours...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Reducing the incentive to create low-quality content? Experts Talk About The Future of Search – Marketing Pilgrim Bing Ads is teaming up with digital marketing company Mi9 to...
Even if you get by this next update, learn to truly appreciate the meaning of a true citation and adjust your marketing strategy accordingly. I can't project the exact best strategy for sites that I have not even looked at, but I do know that...
Tying Trend Data into Your Keyword Strategy All of these trend sources can be leveraged to develop a seasonal keyword strategy. Ecommerce organizations are already on top of this – with knowledge passing sales predictions (influenced by the runway...
