The term has 320 monthly searches (global, exact match) and you previously ranked on the first page in the top 3 organic results. Your company sells video supplies and one of your target keywords is the term "video splitters.
Focusing on the discovery of highly converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier SEO clients.
Automation may work for a while, but history suggests it won’t work long term. This is the first stage of the pathway, and obviously a great way to boost brand awareness is through local SEO: The SEO professional’s job is to get to the top of this...
The link building worked in the short-term. The problem is that it works in the short-term until the mighty Panda pulls his own trigger. Yes, some of the companies were fully aware of what their SEO agency was doing (and gave approval to do so).
I don't think “pivot” is a commonly used term in this context – I use it to mean the phrase which all other terms revolve around in that all additional phrases that we would target on the homepage would include this "pivot phrase" and simply...
The year that SEO is finally regarded for what it is – extremely important in the digital marketing mix; a long-term online strategy that is based on strong, optimized content published and distributed across the entire web presence proving...
Well, now that we're in the world of Search+ it’s again important to know how many eyeballs there are on a comparative search term. It would be an understatement to say that the SEO landscape has changed a lot through the years.
Basically it assigns "expert" status to one or more sites or pages around a specific topic and then any page or site that receives a link from that expert source will have a much better chance of ranking for that term.
BrightEdge notes, “When we compared Google results page for the search term 'burgers new york' to the page people who are actually in New York see when searching with the term “burgers” we found stark differences in rank performance.
I wouldn't suggest popping your link into a casual comment because that's not a good way to build long-term link exposure, but using your site for your comment signature can lead people to you, even if it doesn't actually generate a link on the spot.
Why Content Marketing is a Great SEO Strategy, Not a Short-Term Tactic Once I started incorporating SEO into my overall content process, my traffic jumped up in leaps and bounds. You need to do technical SEO, to make sure that your content is...
With a page created/revised to target this term, would the content be savory enough to make others want to share it or link to it? With a page created/revised to target this term, could you add relevant video content?
One unique feature is the Search Term Sequence Report. Another unique feature is Gap Analysis which identifies ‘gaps’ in the search campaigns by comparing two sets of search term data and highlighting missed opportunities for PPC campaigns.
Microsite Masters examined historical data for thousands of websites to investigate whether sites that saw their rankings drop after Penguin were also guilty of having an unbalanced percentage of anchor text for “optimization” or “money” keywords...
In previous years anchor text (i.e.anchor text including or exactly matching the ranking term) has long been considered a strong ranking factor. Conversely in some sectors we may still see sites ranking well using aggressive anchor text engineering...
Paid text links using exact match anchor text: For companies that want to rank for a certain term (such as “red widgets”) one way to accomplish this is by buying links from other websites with that exact matching anchor text.
Wilensky argued that the term “mobile SEO” was rather nebulous. The Cross-Over Between PPC Senior Innovation Lead for Mobile at iProspect, closed out the session with a presentation focused on the cross-over between PPC and SEO in mobile marketing.
The days of building out pages with content just to target a certain term, building some links, and walking away are over. How Does Personalization Affect SEO? Now, some SEOs may begin to think that “standard SEO” is dead.
SEO is a term with many negative connotations," said McGowan, Incisive Media’s MD Online Marketing Content Strategy,’ ‘Inbound Marketing,’ ‘Content Lead Marketing,’ ‘Keyword/Query Modeling,’ or even ‘Search Marketing’ (drop the Engine) or ‘Online...
As a speaker at SES Toronto this year, I had the distinct honor of accompanying Dave Davies, Thom Craver and Terry Van Horne on a panel to discuss the impact of Google Panda, and long-term strategies for SEO success.
