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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In my opinion, Band-Aids are not a long-term Panda recovery plan. Panda is about long-term quality changes to your site. You could simply migrate all content to one page (the best solution SEO-wise). Part of the problem is SEO education, and part...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report provides an overview of all 404 error pages on your site (assuming your 404 error page has the term '404' in its page title). SEO Insights for Google Organic "(not provided)" Now that we've entered the age of Hummingbird, there's no...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    If the links you build aren't doing any of that, they certainly aren't valuable for immediate business purposes, and they most likely won't be valuable as long-term sources of SEO value. So, how can you approach content marketing as an SEO strategy...

  4. Why Google's Hummingbird Algorithm Isn't for the Birds

    The term "Big Bird" exists in Google's Knowledge Graph as a known personality entity, so rather than looking for facts on large winged animals; Google intelligently associates a query mentioning "Big Bird" as a request for information on the large...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types, including: And just to be clear, I draw a distinction between linkable assets and content with commercial...

  6. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    The term has 320 monthly searches (global, exact match) and you previously ranked on the first page in the top 3 organic results. Picking one term over another. Your company sells video supplies and one of your target keywords is the term "video...

  7. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    The link building worked in the short-term. The problem is that it works in the short-term until the mighty Panda pulls his own trigger. Yes, some of the companies were fully aware of what their SEO agency was doing (and gave approval to do so).