The very next day, YouTube, one of Google's many properties, announced the acquisition of fflick, a 6-month-old startup that used sentiment analysis to recommend movies to people. Mobile Marketing Session at SES New York and Mini MBA Program at...
But increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers. Yahoo is throwing its hat into the ring with the release of a new open source...
Microsoft's Berkowitz: Consider aQuantive Deal a MergerAt a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft's senior VP of online services, told investors that they should consider the company's $6 million...
Mark Jackson examines the impact Google's acquisition of Feedburner could have on search marketers. Yahoo Launches Search Marketing Commercial API ProgramYahoo is starting a three-tiered Search Marketing Commercial API program.
Microsoft's Berkowitz: Consider aQuantive Deal a MergerAt a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft's senior VP of online services, told investors that they should consider the company's $6 million...
Google Video Searches Integrate YouTube ContentSince closing its acquisition of YouTube in November, Google has not done much to integrate or lay out its plan to differentiate Google Video and YouTube.
Prior to testing demographic targeting in adCenter, AGI's campaigns in adCenter delivered similar conversion rates and average cost-per-acquisition (CPA) as Google and Yahoo. The Content Ads program has been in beta with several advertisers since...
automatically help find the least expensive way to meet their business goals-defined as Cost Per Acquisition or Return on Ad Spend released the new search ad application program interfaces (APIs) designed to support the new platform.
Conversion data can also be used to have bids run on a Cost Per Acquisition, Return On Ad Spend or CPC-basis. Goal-Based Optimization enables advertisers to let Yahoo automatically help find the least expensive way to meet their business goals...
Yahoo also offers a paid inclusion program called the Content Acquisition Program (CAP). We use that description for a content match in the search results. Video streams and podcasts have exploded in popularity on the web, but how do you search to...
Of course, Site Match is just the paid side of the Yahoo Content Acquisition Program that rolled out last year. Get hands-on assistance A dedicated account manager is available to answer any questions, provide technical support, and help you...
This year, although Byrd noted conversion rates and cost-per-acquisition numbers vary by advertiser, he highlighted examples where contextual advertising produced a positive return on investment for non-retail clients (Byrd defined non-retail...
Looksmart has thrown its hat into the "personal web" ring, with the acquisition of Furl.net, a web page clipping and archiving service. Krim says that 95% of Looksmart's revenue is now coming from its advertisers, and the acquisition of Furl fits...
But there's no doubt the acquisition of ISH has helped Ask immediately gain a larger share. AdWords came in 2000 and later migrated into a cost-per-click based program: http://searchenginewatch.com/sereport/article.php/2164631.
These are mixture of pages found by Yahoo's crawling of the web and content obtained through Yahoo's content acquisition program, some of which involves paid inclusion. MSN has long sold its own advertisements directly to advertisers, and this...
Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...
Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...
Yahoo says that the AltaVista brand and web site may survive once it completes its acquisition of Overture (which owns AltaVista). Late on Friday, I also received a briefing from Overture on the new changes rolled out this weekend to its paid...
Not necessarily, if you know your cost per acquisition. Overture finally unveiled its contextual ads program, called Content Match, officially this week. Search Engine Watch News + SES San Jose Agenda Now Available + Microsoft's MSN Search To Build...
Fast Acquires AltaVista Enterprise Search Business Fast Search & Transfer today announced the acquisition of the AltaVista enterprise search business, including more than two hundred customers, from Overture Services, Inc.for an undisclosed cash...
