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Content Marketing Match

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  1. Guy Kawasaki Talks Content Marketing, Social & Google+

    Content Marketing and Gaining Visibility I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE". While content marketing has been around for as long as the written word, it has...

  2. SEO & Keywords: Think Conversions, Not Rankings

    It is then about having insight into great data and taking action by including those optimized keywords in your content marketing plan. Or maybe Keyword 1 is one of those highly converting keywords that should be included in all content marketing...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Some marketing channels and networks only support specific tracking solutions, so you need to understand the range of tracking solutions that's right for your marketing plans. Fingerprinting technologies anonymously match a combination of...

  4. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    With conference season officially underway, and content marketing receiving more attention from marketers, combining content and conference strategies is of increasing importance to us all. Holistic content marketing strategies are important across...

  5. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Or maybe you're the email provider that truly doesn't match ads to content. Your job as a business is to understand what that thing is and use it in your marketing. A lot of companies spend a lot of dollars investing in flashy marketing campaigns...

  6. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Based on their domain authority, which they built up over years, those sites began ranking for target keywords when the content didn’t deserve to. Thin, But Over-Optimized Content Some companies began churning out a lot of low-quality, thin content...