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Content Marketing Institute

  1. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Joe Pulizzi of the Content Marketing Institute cited the financial industry as being even more regulated than the health industry. I would like to highlight my personal favorite example of a financial institute that really gets content marketing.

  3. 10 Shocking Facts About Content Marketing Today

    Multitasking is an understatement for marketers, as this statistic from the Content Marketing Institute implies. Clearly, marketers have embraced content marketing and the statistics prove its value. However, the content marketing industry is just...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Content Marketing Institute's survey highlighting B2B Content Marketing Trends revealed that the majority of organizations tailor content based on industry trends. 2013 was the year of content marketing – the concept went from new, shiny object and...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer Magazine. But if you ask my good friend, Adelle Robello, who's CEO of Buyer Persona Institute, she'll say the only way is to talk to...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. What changes you need to make in 2014 depends largely on where your company stands now in relation...

  7. Visual Storytelling: The Key Weapon to Content Marketing

    To help us learn more and consider how all of this applies online, I spoke with Brandon Whalen, who recently developed a training course on visual storytelling for the Online Marketing Institute. This, in turn, has fueled the content marketing race...