SEO News

Content Marketing Brand Advertisers

RSS
  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The previous product meant we had to work with a combined CPA, so this is a great step forward for advertisers. On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way...

  2. Survey Says: Stop Making Assumptions About Your Content

    The moral of her story was that advertisers must be wary of making assumptions and understand if they are asking the right questions. As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as...

  3. Mobile Advertising Measurement: Winning the Long Game

    When running playing the long game in advertising campaigns, advertisers need to measure more than just the install. That being said, there are a handful of events that are shared across most, if not all, apps that advertisers should measure.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. Use Custom Audiences retargeting on Facebook to give them a reason to...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied upon for the better part of 100 years. Exactly the effect advertisers spend hundreds of billions of dollars on each year...