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  1. Mobile Advertising Measurement: Winning the Long Game

    When running playing the long game in advertising campaigns, advertisers need to measure more than just the install. That being said, there are a handful of events that are shared across most, if not all, apps that advertisers should measure.

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. Use Custom Audiences retargeting on Facebook to give them a reason to...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied upon for the better part of 100 years. Exactly the effect advertisers spend hundreds of billions of dollars on each year...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.