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  1. Native Advertising for Small Business: The Missing Link?

    Native advertising is the missing link in a small business’s content marketing plan that can make it succeed. In order for their content marketing strategies to succeed, they need to do more native advertising with promoted posts, and content...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. The automated element of these campaign types utilizes time efficiently and...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    It is critical that you identify all potential stakeholders in the entire content marketing process prior to even starting the content ideation process to understand the feasibility of conducting such a campaign, as well as identify any issues or...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human engagement around the content and think about how you can get this...

  5. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  6. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. Use an Advanced Segment here to split out your marketing channels and see which channels bring in which types of...

  7. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...