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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan oversaw the evolution of the content at SES to serve the broader digital marketing community. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful content marketing is driven by real-time data at quantum scale. With all the changes in search, content is now the center of the marketing universe. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    How do you integrate your content directly with your social marketing efforts? As Barone before her had mentioned, Everhart then went into talking about content reuse, stating that "Effective content marketing is using the content you already have...

  5. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. Identifying what content engages with your digital audience is the key to driving...

  6. U.S. Search Awards 2014 Nominations Now Open

    Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content marketing. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search...

  7. Influence the Influencers: The Magic of Co-Created Social Content

    Support content and social marketing. The Biggest Barrier to Effective Content Marketing Content marketing is social, and it's time to move along the content continuum from stasis to storytelling. The biggest barrier to effective content marketing...