It's pretty common for brands to become fixated on one particular competitor; I've seen entire marketing strategies geared towards beating another brand, rather than hitting a specific revenue target.
If in war three quarters of the factors are wrapped in fog, in marketing we're making progress to have more than three quarters as clear and exposed as possible. Moreover, in SEO, we are facing tremendous challenges, as data that was previously...
Content is core to everything that we do from both a technical and a marketing perspective. As Shari Thurow, Omni Marketing founder and SEO director, explained in a Level 433 interview: Information architecture relates to the labeling of website...
How will content and search terms evolve? What is the future of search, and more importantly, what does the future of search marketing look like? A computer you can talk to? And it will answer everything you ask it?
Marketing Programs – associated offers and content to support sales. Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are...
Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Segment Contributed by: Avinash Kaushik is the Digital Marketing...
BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content.
Content strategy SEOs think they really are so smart they can do all of the marketing disciplines. All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization...
Is it time to turn off mobile like some poorly targeted content campaign? New connected devices are rolling out every day and the implications to paid search marketing are more critical than ever. Now with Google AdWords enhanced campaigns heading...
Don't pin Flash content in your banners. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. Always accurately depict the video content in the titles, descriptions, and tags.
Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding...
For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing. Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7...
To truly know how your inbound marketing is shaping up, you need to look at segments of data. Mobile marketing name Other filters introduced include ways to filter social networks, content and user settings.
Despite all the recent attention to content and content marketing, content and SEO isn't a new relationship. Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo...
Google+, as a Google product, means it will undoubtedly be integrated into other developing applications supporting content marketing and organic search. Which social network is the best for B2B marketing?
Everyone's talking about content marketing these days. When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience.
The stunning success of these ads show how brand content is not just fodder for water cooler conversation, but is actively shaping what matters in culture today," said Tara Levy, Director Ads Marketing, YouTube.
And not far behind that is the old standard content creation and optimization. As for whether SEOs believe social media is an effective marketing channel for local, 55 percent of SEOs feel it works for some businesses, 25 percent think it is very...
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. Social dashboards indicate Facebook marketing fashion changes by the season.
