Intent to content) His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is king" mantras, and have had SEO doomsayers laughing maniacally at how SEO is dead (once again!
Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text...
Are you too focused on link building, and not enough on making compelling content and marketing your site? Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles...
Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another opportunity here. For example, I ran this post a few years ago "The Best Search Marketing Research Papers.
Casie Gillette, Director of Online Marketing at KoMarketing Associates It's so easy to use content that you think is interesting, but if it's not relevant to your audience it's wasted content and resource.
Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Create Personas: Creating audience personas helps all...
Comedy Central promises a great week of content, as well as an opportunity to connect with fans and grow its Twitter base, which, as of yesterday, stood at 356,000 followers. The Brooks event will be the festival's only "live event per se," said...
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. The emerging content marketing philosophy is a marriage of data-driven SEO and the more distant skillset of creative storytelling.
Slaby used the chart below to demonstrate how owned, earned, and paid content have emerged as integrated activities. Moving away from mass marketing messages to distribute unique, personalized messages and a user experience designed to yield...
Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients. Say you need to write about "agile marketing" in startup companies, but you don't have a good grounding in the...
Content Marketing and Gaining Visibility I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE". While content marketing has been around for as long as the written word, it has...
Quora can also be used to inform your inbound marketing campaigns by optimizing your buyer personas, generating ideas for new content and competitive intelligence. Prioritize content of followed topics: It is very important to know the content of...
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...
Although content marketing is a term now so ubiquitous SEO professionals are starting to deride it, as a keyword it has unsurprisingly risen in prominence through 2012 and 2013 within my starred items.
What types of content seem to be the most engaging? Different content types that you might consider sharing with your audience include: Online marketing ailments, however, may not be so easy to identify.
RG: The Oreo ad created by 360i during the Super Bowl blackout was a great example of spontaneous real-time marketing, but it was only one small slice of what true real time content marketing entails.
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows.
