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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. The reason the purely informational is being is it's markedly easier to acquire links for content that is genuinely useful...

  2. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    It could be the silver bullet on Bing for content marketing links. Quite simply, it's an experiment with putting Pinterest-like boutique content front-and-center in search results, or at least complementing them from a sidebar next to search results.

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. It is the relationship between structured data and search marketing that is of topic relevance to today’s...

  4. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Sometimes there is cause to remove "bad content" from the search engines' indexes. There was little standardization to naming conventions of URLs and incorporated a URL rewrite to ensure consistency (which went along with our correcting the...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.

  6. SEO Into 2014: The Irreversible Changes in Google's Products

    Content marketing (which is a white lie) As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere of online marketing. This article will touch on two key changes in the search marketing industry:

  7. Why Social Media Listening is Important for Brands

    Marketing and public relations: Leverage topic insights to improve their content, SEO, and PPC strategy. Taylor Guitars Uses Social Media for Marketing & PR One of their solutions was to reduce the alcohol content so they could mass-produce the...

  8. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for CMOs, and brands can use the Lab experience to pinpoint exactly what's trending.