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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. The automated element of these campaign types utilizes time efficiently and...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are many ways to identify good content marketing opportunities. It is critical that you identify all potential stakeholders in the entire content marketing process prior to even starting the content ideation process to understand the...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you can create outstanding content, people are more likely to be intrigued - that means they visit your site and hopefully start to read/subscribe to your content. This builds your marketing list and your own audience for future promotions.

  4. What Marketing Executives Say About Content Targeting

    At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad look at how the changes in digital — consumers’ ability to interact with brands on their own terms, brands’ content imperative...

  5. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...