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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: SEO or search marketing (PPC was not invented, just organic SEO) By far search marketing was the most profitable channel so we...

  2. Introducing the Local Marketing Adoption Curve

    Where does your brand live on the "Local Marketing Adoption Curve"? Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually relevant and...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The end result is less work and a better overall content marketing strategy. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers...

  4. 3 Building Blocks for Content and Search Marketing Success

    Content has become the catalyst that drives demand and fuels search and digital marketing campaigns. Today’s modern search and content marketers need to have a diverse set of skills and knowledge that allows them to understand audience needs and...

  5. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Since a successful search marketing campaign is often contingent on its content marketing, it’s important...

  6. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  7. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    When you analyze and understand what types of interactions and content that lead your users to convert, you can adjust your marketing strategies accordingly and win more customers. There is a significant setup time for marketing automation software...

  8. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    AJ Kohn of SEO and marketing consultancy Blind Five Year Old says that "Structured snippets show Google's ongoing emphasis on extracting structure and entities from unstructured content. Kohn suggests structured snippets will organize and enhance...

  9. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    More and more clients are beginning to understand the benefits of content marketing. Clients are riding the content marketing bandwagon, and they get it. As a content person, I love seeing the excitement our clients have for larger content...

  10. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. The automated element of these campaign types utilizes time efficiently and...