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  1. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    I’d like to suggest an approach that begins with bringing ‘gifts’—search insight that will help content creators do their jobs more effectively—either by giving them new content ideas or by mapping their efforts to organizational business goals.

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Content (articles, reviews) Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! My earlier post, "Social Media ROI: How to Define a Strategic Plan...

  4. Creative Content Marketing: Winning Hearts, Minds & Wallets

    When building your content plan and mapping your content marketing strategy, keep in mind these different content types. More than two-thirds of client-side respondents (70 percent) to a new report from Econsultancy stated that their companies will...