From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or...
With the rise of smartphones and mapping apps we're living in the era of local search and discovery. Good reviews, content, and engagement on search engine local pages (Google+) Before we dive into the thicket of what it takes to win in the space...
Most feed-based systems will do as much one-to-one mapping of words in a feed to related searches as it can find. But semantic technologies inherently better understand the meaning of the content and do a better job providing the right content to...
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. The key is to build a strong local page that...
If you're a savvy SEO you understand the core concepts of the art and science; Platform/architecture, content relevance, offsite authority building, onsite engagement and social signals. Note: This kind of search intent can be capture through the...
Use a combination of organic and paid social media tactics to leverage the data you are discovering and mapping. Amplify your content based on psychographics and use this data to drive organic community outreach and paid-organic amplification.
Content (articles, reviews) Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! My earlier post, "Social Media ROI: How to Define a Strategic Plan...
Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming equally important.
When building your content plan and mapping your content marketing strategy, keep in mind these different content types. More than two-thirds of client-side respondents (70 percent) to a new report from Econsultancy stated that their companies will...
Along with three days packed full of essential content to help experienced and advertising professionals navigate the digital landscape, SES London 2013 also includes a 2-day expo featuring leading vendors in the industry, along with a host of...
The continuous phase, in which we concentrate on program growth, primarily through new content production, link acquisition and social media marketing. On-page Optimization: Aligning Page Titles, Meta data, H tags, alt tags and content to the...
re-evaluate keyword targeting, keyword mapping, on-page optimization (but don’t overdo it) and where these pages live in your architecture and if they should be fewer clicks away from the home page. What type of content to create.
Focus toward tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation. SEO has long relied on keywords to define content development, URL structure, and anchor text tactics.
Measurement: Watching the results in growth and also what is popular in content via tools such as Google Analytics will give you valuable information for future editorial ideas. Creativity: Mapping out the topics first will help free up space for...
One framework approaches this from the content, authority, and opportunity angles. Content – keyword density, copy, headlines, text to content ratios and so forth As the market has a renewed focus on content in 2013 measuring how and where your...
Mobilize the content and make it location-relevant via mobile apps. Here are some of the ways smart digital types like you can turn the data into moneymaking apps and content: The type of data is a potential goldmine for real estate, local, rating...
Smart advertisers have begun customizing organic campaigns and content specific to mobile users. Although social signals have received all the attention, agile companies are utilizing social monitoring to improve their keyword search and content...
Mapping your keywords’ performance against conversion, bounce rate, number of product or category page views, and time on site will result in a clear understanding of the relative impact of your head, torso, and tail terms as well as guide your...
In this new quality era of search we have to move our focus away from keywords and focus more on the keyness factor of the content which has the potential to correlate to searches made on the search engines as the semantic web adds more meaning to...
And this is new territory for Apple, which is now cobbling together a silo'd list of local content partners like Yelp and Waze.iOS Developers I've heard from have even confirmed that mapping result sets seen in beta versions have been somewhat...
