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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In an attempt to provide insights related to ABC's (Acquisitions, Behavior, and Conversions), Google said they thought they could do better delivering insight related to Goals, Pages and Traffic. Google Analytics offers the following additional...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Having the insight and intelligence to adjust the goal if more or less progress is being made than anticipated can only be accomplished with daily insight into accurate SEO data and metrics. Having daily and weekly insight into all the SEO metrics...

  4. Putting Search in Focus: Trends to Watch in 2013

    If you are planning your list of New Years Resolutions and time management or productivity is an issue; you can glean insight from Zwicky’s daily routine. Hopefully, you’re attending a conference (and spending the money to get there) to hear or see...

  5. Highlights from the SEW Blog: March 24-28, 2008

    Google Launches YouTube Insight - Google Analytics LiteToday Google video search engine YouTube launched a free Web analytics tool. However, your boss or client may need to be convinced that investing in another layer of content management system...