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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Now that the attribution modeling systems were working, the next step to SAP’s success was to put together a globally mandated test lab over a period of two years. It’s critical that the master tag is across all digital touch points and that the...

  2. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is still king, this statistic...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Content marketing and content management systems play a large part in this relationship and its something that Adobe Experience Manager has in its enhanced armory. Adobe Experience Manager has its roots in Web content management and has now evolved...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    The current reality is that the systems that deliver content and ads to websites and mobile devices are highly commoditized. However, the proposal set forth by FCC Chairman Tom Wheeler, a former lobbyist for cable companies, would allow ISPs to...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey asked respondents what content management systems they used. The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  7. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    As the power of computers becomes exponentially greater, as cloud and the power of cluster systems such as Hadoop come online for ease of public use the power of a single attacker becomes that of 1,000 or even 10,000 bot machines or humans.

  8. 10 Vital Steps to Building Social Influence

    So simple, but not how data models and enterprise systems are typically designed,” Slaby said. You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers.