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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It’s critical that the master tag is across all digital touch points and that the tag management system that you use provides the ability to tag each individual component correctly so you can do multivariate testing when it comes to optimizing the...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Data Management Listing Management What workflow management and moderation tools does [VENDOR NAME] offer? What about forms from Salesforce or other customer relationship management (CRM) platforms? Does [VENDOR NAME]'s platform allow for multiple...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, the proposal set forth by FCC Chairman Tom Wheeler, a former lobbyist for cable companies, would allow ISPs to engage in "commercially reasonable" traffic management. Should a two-tier system force shift from advertising-based content...

  4. Why You Need to Own Your Data & Digital Assets

    The moment you approve a website that will be created on a custom platform, content management system (CMS), or hard-coded by an individual or programmer – you essentially hand over the keys to the kingdom and are permanently locked into that...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    From the Chicago Tribune and Christian Science Monitor to Breitbart and Journal Broadcast Group; digital publishers are increasingly relying NDN to power their entire video content management system: leveraging our technology to host and present...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For situations like this, a tag management system can be a lifesaver. Enter Google Tag Manager, a free tag management system from Google. For example, you could set the ABR threshold to 15 seconds, 30 seconds, 1 minute, or whatever fits your...

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Search engines want to do their jobs as best as possible by...

  8. Twitter Adds Alerts to Help Users During Emergencies, Disasters

    Federal Emergency Management Agency (FEMA). Coyne said that it is up to user organization to define what they consider to be worthy of an alert, but recommended that they are used to warn about "imminent dangers," "preventive instructions...