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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Search engines want to do their jobs as best as possible by...

  2. Google as Your Identity Provider: Where Are We Now?

    As for this fall Centers for Medicare and Medicaid (CMS) as well as The Office of Management and Budget (OMB) were all looking to move to the NSTIC Identity Ecosystem. So as SEO/Ms we all call this Reputation Management, yet in this new broader...