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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  3. U.S. Search Awards 2014 Nominations Now Open

    Best PPC Management Software Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Best SEO Software Nominations open today and close July 18 for this event which...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    We recently analyzed the cost-per-click of engaging customers in several highly competitive industries that used automated local SEO and local listing management software. Local SEO and local listing management are two completely different tactics...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Ramaswamy is a software engineer. She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998.

  6. Social Media Automation: A Beginner's Guide for Small Business Owners

    Use software to schedule posts so your feeds look alive when you are asleep. And both branding and link-baiting benefit from strong social media management. Leveraging automation in the execution of social media management is smart, but can be...