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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. How is your B2B organization tying SEO tactics to event...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    By the time most educational programs have caught up, things have changed again," Weintraub said. Digital agencies give themselves a taste of their own smart medicine by using things like custom targeting and psychographics as part of the digital...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    Since most marketers have not fully mastered SEO, they miss this opportunity and often result to direct mail, media campaigns, paid search or other costly programs. Owned media includes the many assets the brand maintains control and management of.

  4. 7 Essential Skills for Managing PLA Campaigns

    Retailers need both skill sets in spades to manage PLA programs effectively. Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). It's sometimes easy to forget, with all of the feed...

  5. Google as Your Identity Provider: Where Are We Now?

    But it’s not only the Federal Government; there were six NSTIC pilot programs approved all in a variety of verticals including ecommerce, health, education, even the Virginia Department of Motor Vehicles.

  6. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Overall, for the November holiday season period to date, conversion rates and return on as spend showed double-digit growth YoY as major retailers have become more sophisticated with their search marketing programs and deployment of technology...

  7. Is rel=author Really a Good Way to Judge Sources of Good Content?

    In a recent Chief Marketer study published by eMarketer in April that looked at ways businesses are working to optimize their organic programs, the following items were listed based on the percentage of respondents:

  8. Nomenclature: The Industry Case For and Against SEO

    Online marketing is no longer able to be done by a fifth grader, and certainly the sophistication of IMO and the cohesive programs it produces requires professional help," he said. SEO has a reputation management problem, and inbound vs outbound is...