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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A "working life" section that dives in to self-employment, career management, and its benefits You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand.

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. Content marketing and content management systems play a large part in this relationship and its something...

  3. U.S. Search Awards 2014 Nominations Now Open

    Best PPC Management Software Best Use of Social Media in a Search Campaign Search Engine Watch is also a media partner of the event. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Most content management systems can also create sitemaps – be sure to activate them, submit them to Google, and validate them using Google Webmaster Tools. Modern content management systems do a pretty good job in this area, and if you are using...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For many companies, the promise of automated lead generation and lead management is just too tempting to resist. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement.

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags.

  7. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998. Let's hope that YouTube does not make the same mistake...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She checked in with the social group before leaving for the day, and they were in full crisis management mode. A major gossip blog had gotten hold of a few internal emails containing highly distasteful comments about the type of people who British...