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  1. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks.

  2. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. This week, the announcement of a new acquisition hit the...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It’s critical that the master tag is across all digital touch points and that the tag management system that you use provides the ability to tag each individual component correctly so you can do multivariate testing when it comes to optimizing the...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A "working life" section that dives in to self-employment, career management, and its benefits You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand.

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. Content marketing and content management systems play a large part in this relationship and its something...

  6. U.S. Search Awards 2014 Nominations Now Open

    Best PPC Management Software Best Use of Social Media in a Search Campaign Search Engine Watch is also a media partner of the event. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content...

  7. SEO for Startups & New Businesses: An 11 Step Plan

    Most content management systems can also create sitemaps – be sure to activate them, submit them to Google, and validate them using Google Webmaster Tools. Modern content management systems do a pretty good job in this area, and if you are using...