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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content.

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content. The survey report, released this week, touches on questions in several areas such as rank, content management...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags.

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998. YouTube is a billion person global community curating...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Optimizing content based around your audience and developing strategies that allow you to track and measure what is happening with your content, on your webpage, allows you to move away from pure keyword dependency methods of management and...

  7. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    It was an interesting job that required analytical and negotiation skills, proactivity, and cross functional stakeholder management. Design Your Own Search Engine: Lessons from Tough Calls on Content at Google, attendees can ask their pressing...

  8. The Search Agency Launches Local Search Campaign Management Platform

    The Search Agency said that its automation can let its customers reduce their account management workforces by 90 percent. The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts.

  9. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Typically, among other things, agencies are very adept at project management and obviously should have experience with working with truly local partners or resources in supporting integrated marketing.

  10. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    It’s about engaging content management for your PR and online marketing, serving up all types of content – marketing, sales collateral, whatever a small business or large brand wants to share! While news consumption continues its shift to search...