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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Data Management Listing Management What workflow management and moderation tools does [VENDOR NAME] offer? What about forms from Salesforce or other customer relationship management (CRM) platforms? What tools and processes does [VENDOR NAME] have...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration. Content marketing and content management systems play a large part in this...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, the proposal set forth by FCC Chairman Tom Wheeler, a former lobbyist for cable companies, would allow ISPs to engage in "commercially reasonable" traffic management. It is important we understand how proposed rules could impact every...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content.

  5. Why You Need to Own Your Data & Digital Assets

    The moment you approve a website that will be created on a custom platform, content management system (CMS), or hard-coded by an individual or programmer – you essentially hand over the keys to the kingdom and are permanently locked into that...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  7. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey asked respondents what content management systems they used. The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more.

  8. The 4 Most Interesting Features in Google Shopping Campaigns

    Previously this was only available in analytics or campaign management tools that were configured appropriately to track SKU level PLA data. Bidding more is thus not the only way to improve impression volume off of these reports – if you improve...

  9. U.S. Search Awards 2014 Nominations Now Open

    Best PPC Management Software Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content marketing. Search Awards will return during Pubcon this year to honor the top campaigns, software...