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  1. Can Groupon Break Into the Search Market?

    Another key difference is Groupon's plan to turn management of the pages over to business owners. With Groupon's Gnome tablet, business owners can track user content, respond to people's ratings, and redeem promotions, among other features that...

  2. "Which Update?" Is the Wrong Question

    Beginner SEO or Management So yes, you got affected by the Panda update, but no it’s not related to your content. That would tie in pretty tightly to the Panda 4.1 update and so it would seem pretty logical to start vetting your content.

  3. Scaling SEO Across Your Enterprise Business – The Human Element

    Project Management Success is also dependent on leadership, project management, and efficient process. This includes exploring what style of project management you’ll adopt. Project management For example, a popular approach that’s gaining ground...

  4. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually relevant and...

  5. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. This week, the announcement of a new acquisition hit the...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It’s critical that the master tag is across all digital touch points and that the tag management system that you use provides the ability to tag each individual component correctly so you can do multivariate testing when it comes to optimizing the...

  7. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    You only need to fill out the "Data Settings" part if you use a newsletter management system like Sailthru. Fill out the necessary fields in the "card content" section. The fans that regularly read your newsletter are often your most valuable brand...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A "working life" section that dives in to self-employment, career management, and its benefits Providing your audience with the content they need, not content that promotes your brand, makes your institute look trustworthy, reliable, and an...

  9. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is still king, this statistic...

  10. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Data Management Listing Management What workflow management and moderation tools does [VENDOR NAME] offer? What about forms from Salesforce or other customer relationship management (CRM) platforms? What tools and processes does [VENDOR NAME] have...