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  1. Can Groupon Break Into the Search Market?

    The feature, which was tested in five cities before its introduction last week, is similar to Yelp, right down to the user reviews. With Groupon's Gnome tablet, business owners can track user content, respond to people's ratings, and redeem...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Discrete content elements – web pages, images, PDFs...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. In local, there was Yelp. One of the key aspects of these businesses was...

  4. 7 Ways to Make Your Google Search Result Stand Out

    pageid=246, don't say anything to the user and won't help your rankings. Describe what the page or service is about and then ask the user to do something with a call-to-action (CTA). A great way to increase your local search rankings is to simply...

  5. How to Build Your First Content Marketing Strategy

    You own a graphic design business and the last two articles you've written are highly technical pieces related to user experience design and trends in vector options. Google's recent Penguin algorithm updates have forced many business owners to...