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  1. The Best of Outsourced: 10 Greatest Hits

    I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007. Universal Thoughts on Local Search" covered the importance of maintaining strong local feeds for brick-and-mortar locations in...

  2. SearchDay | President 2.0

    Creating Simple, Yet Impressive Charts SEM CROSSFIRE Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts.

  3. SearchDay | Maintaining Your Image in the SERPs

    SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Porn and Gambling: Canaries in the SEM Coal Mine? keywords shuffling has been seen in Google.com but not...

  4. SearchDay: Killer PPC Ads: The Fundamentals

    Word or Phrase Co-Occurrence within Particular Industries SEM CROSSFIRE Are search engines smarter now than 4 years ago? Searching for Common Industry Words Aug 25, 2008 In Friday 8/22/08's SEM Crossfire column at SEW Experts, Word or Phrase Co...

  5. SearchDay: Awesome Ad Groups: Small is Good

    Look Out PageRank, There's a New Algorithm in Town SEM CROSSFIRE Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns.

  6. SearchDay: SERP Position: It Ain't Horseshoes

    SEO Basics: Effective Iterative Keyword Research in 2008 SEM CROSSFIRE The value of any SEO effort lies in the keywords you choose. Back to the Basics 2008: Keyword Research Jun 27, 2008 In today's SEM Crossfire, "SEO Basics: Effective Iterative...

  7. SearchDay: Yahoo Rejects Microsoft: Worst Decision Ever?

    SEM CROSSFIRE: Two industry veterans provide their insights on the hottest topics in SEMhere have been some major missed opportunities in our industry; decisions that must haunt those involved. Optimization by Numbers» OUTSOURCED: The inside scoop...