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  1. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Eighty percent of shoppers will research online before making a purchase according to Google. Research is the first phase of the online purchase decision. Research, Comparison and Buy represent the three basic phases of online purchase behavior.

  2. Are You Competing with Your Own Business Identity?

    Many companies struggle with this issue as inconsistent, cross-platform ad content regarding a business’ anchor identity creates confusion and noise for consumers who are desperately trying to find distilled business information through online...

  3. News Picks: More Instant Fallout, for Sale, Twitter/Facebook/LinkedIn All See Growth

    The Business Value of Social Media & SES Hong Kong - TopRank Online Marketing Blog Says "we're still at the beginning of not only how, but how quickly, search results will be presented. With the focus this week on Google Instant Search providing...

  4. Implementing your Search Strategy for the Latino Market, Part 2

    Rafael Jiménez, general manager of the advertising and publisher group for Yahoo Hispanic Americas, says one of the most popular online communities in the regional Latino culture (with over 20 million Latino users), that search engine marketers...

  5. SES Latino -- Interview with Conference Chair Nacho Hernandez

    That's about 45 billion unique online visitors [who are also in the search space”. SEW: One very notable statistic: US Hispanics hold an 89% penetration to search, and more time spent online than any other group, even more time online than watching...

  6. Planning your Search Strategy for the Latino Market

    Hispanics – especially second and third generation – have much different search and online behavior than older generations. Hearst Apparently Sells Entire 22% Stake, Barron's Online Hispanic and Latin American groups (local, age groups...

  7. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Cutts alluded to a range of other search types: image search, video, code search, and Google Desktop – which, like e-mail, Cutts believes is a safety net because it also remembers all the pages you've visited online and can bring up cached versions.