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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  2. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Some are geo-local, some by reviews and ratings, some by brand recognition, and many by price. Optimization should include authoritative coverage on versions, features, models, services, and include ratings, reviews and exposure to third-party...

  3. Making Big Data Smart: A 360-Degree Online View of a Business

    From ratings and reviews to photos, recent deals and check-ins, local business content is abundant and continuing to grow as new social and mobile apps are launched. If guidelines are in place at the beginning of the content collection stream, data...

  4. Business Listings: What’s the Crowd Appeal?

    Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...