The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
According to comScore, Yahoo and Microsoft, which have now joined forces in the Search Alliance, registered "gains due in part to the continued utilization of contextual search approaches that tie content and related search results together"
The event will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more...
However, B2B has been Google's strong point and analytic-sensitive B2B advertisers may be frustrated with duplicate content issues (simplified and Cantonese versions of their sites) and trying to target two very different audiences (Hong Kong...
SEW Experts: How Google, Yahoo Content Ad Matching Really WorksIf you think you know how Google and Yahoo perform content ad matching, you may be surprised. Facebook's Chamath Palihapitiya Keynote at SES Local/ILM:07, Search Marketing Gurus
Still, it's a good start, providing information on how Live Search crawls and indexes site pages; sitemap creation and submission; statistics about Web sites currently indexed by Live Search; consolidated content submission guidelines; and new...
Citysearch expanded its reach to small business advertisers and added small business content to its local guides through a deal with MerchantCircle. The deal brings more than 300,000 merchants into Citysearch's network, allowing Citysearch...
Yellowpage.com CEO Charles Stubbs made a surprise appearance at ILM:07/ SES Local today to talk about AT admittedly, it's not the sexiest announcement out there. But it is big, and has gotten a nod in certain local search circles (Kelsey Group post...
Images, news, video and local information is now being delivered in one easy-to-use and sometimes personalized interface. Short term analysis implies that fewer, perhaps more targeted ads would lead us to believe that improving the quality of...
The increase of user-generated content online has resulted in a heavy rise of copyright and trademark infringement, most notably with the video search engine YouTube, owned by Google. Google had eschewed taking any preventative measures (before the...
Chicago will have SES content and ClickZ tracks alongside content delivered by The Kelsey Group's local expertise. SES will have search marketing focused tracks at A4U in London and ILM Local in Los Angeles.
In addition, The Kelsey Group will program local content sessions for SES Chicago, which takes place Dec.at the Chicago Hilton. Today we (SES) announced a partnership with The Kelsey Group (TKG) that will enhance the content at both events by...
Matching Criteria Other Than Keyword Searches Search Engine Watch Forums "If MSN is indeed planning to lump content in with search and/or start showing search ads based on something other than keywords, there is definitely trouble ahead.
It is very important that it be visible on the front of the device, and embedded with something that helps you find local content. The intersecting points of Web 2.0 and local search were spotlighted throughout The Kelsey Group's Drilling Down on...
IAC's Horan Shares Local Strategies Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC's local content strategy in his keynote address Wednesday at the Kelsey Group's Drilling Down on Local '07 event
ZipLocal Brings Local Search 2.0 to CanadaThe site is a combination of Citysearch and Yellow Pages, with a lot of neat functionality, and a product road map that could make it much more. Yellowpages.com Launches Text-based Mobile Local...
Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC's local content strategy in his keynote address Wednesday at the Kelsey Group's Drilling Down on Local '07 event in Santa Clara, Calif.
When we founded Open List, (formerly Local-i), we held a first principle that stated that the final arbiter of relevance in vertical search was the user's evolving context, rather than a single algorithm applied once to an atomic query.
Google to Test Pay-per-Action AdsGoogle today announced a limited beta test of pay-per-action advertising, a new pricing model for certain AdSense ads on its content network that pits the company squarely against affiliate programs.
Social Local Search' Growing Fast Hitwise's LeeAnn Prescott, who presented at SES Local, has posted some of the data she showed at the conference. In this particular example, what she compared was traffic to traditional yellow pages sites vs...
