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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Examine page URL structure, especially for URLs that may cause duplicate content issues

  2. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  3. SEO Is No One-Trick Pony

    I shared a few examples of instances where I had worked with large organizations that simply had an issue with getting content indexed. Content The basis of SEO is that you have quality content that "speaks to" everything that you do.

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to Place Content on Sites With Clear Readership Levels. Target the Content to the Readership of the Publisher, Not the Brand. Content that is written by a recognized and authoritative author will often create better links and get more...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience. When performing keyword research today, his firm also buckets the keywords and then maps the content...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    These pages hold the same content the Javascript application would show as well as using standard indexable links for navigation. Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called...

  7. Google Responds to 'Right to Be Forgotten' Questionnaire

    The first of the 26 questions focused on the type of information Google asks for prior to considering a delisting request for specific content. Because Google has developed multiple versions of its product for different countries, it is better able...

  8. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Local Content How is the local content created and where is it stored? How do we approve content updates from regional or local users? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with...