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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Local Content How is the local content created and where is it stored? How do we approve content updates from regional or local users? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with...

  2. Google Censorship Ruling in Canada Has Worldwide Implications

    Over the last few years we've seen an increasing number of instances where Google was ordered to remove less than favorable results, or where countries have blocked content from their citizens. The possibilities are endless since local rules of...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    I recently chatted with Lorna Candy, head of event content, about the event. These roadshow-style conferences with a hyper-local focus are heading to U.S.cities where we know there are very active SEM communities, who are always trying to keep up...

  4. Invisible Matt Cutts Explains Why It's Important to Have a Website

    In that video, he discussed why content in the body of a webpage was so important. While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and instead rely on third-party...

  5. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics...

  7. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. With that said, if you're going to use the same URL...