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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Test and optimize the length of your subject lines in multiple email clients and email "preview" modes. By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Peruse your meta tags to ensure they meet length requirements and don't keyword stuff. Check for any duplicate content Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental duplicate content as...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Recency: based on time stamps, which assigns credit based on length of time passed. SAP found that the more human touch on the hero image didn’t help and also found that whether they had thumbnail images or not in the body content didn’t have...

  4. Top Brands Now Testing Pinterest Promoted Pins

    These test campaigns will be three to six months in length. Kraft will be running promoted pins - mostly recipes - in four categories: dessert plays that incorporate products like Jell-O and Cool Whip; Kraft cheese brands; Philadelphia Cream Cheese...