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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Longer videos aren't necessarily more effective, with 83 percent of respondents citing the ideal length of a video to inform a purchase decision is five minutes or less. SEW:: What is the ideal length of a video to inform a purchase decision?

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    In 2012 Moz found a clear correlation between content length and links for their blog posts: Content length (see above) Although you don't necessarily want to pump out cute cat content, there are a few important takeaway lessons about headline...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    Enter Vine, which is engaging, short in length, and truly mobile – is this the perfect recipe for marketers? The Unruly blog also posts the "6 Branded Vines You Should Watch Right Now" each week, so digital marketers can keep up some the latest...

  4. The 2014 Super Bowl Commercials Just Kicked Off

    The average length of the top 10 Super Bowl ads more than doubled (112 percent) from 2010-2013, from 42 seconds to 89 seconds. Unruly has also created a Super Bowl 2014 Playbook, offering insight and tips on how brands can make their content more...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Keyword length segments have appeared in several articles dedicated to advanced segments because looking at traffic by keyword length can reveal significant insights. Keyword Length Segment Series How to Use this Segment: Start by applying all...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    As a result, we've seen a trend where the "minimum desirable length" for text-based content has shifted from something in the range of 550 words to articles in the range of 1000-plus words. Vocus recently cited a study that showed that the top 10...

  7. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Time Lag and Path Length You can use the Time Lag and Path Length reports to understand at what point you should retarget users and how much you should spend on reaching an already exposed visitor. You can use this data to reallocate funding to...