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  1. Landing Page Optimization: How to Identify Testing Opportunities

    What's a Good Length of a Test? You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on.

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Tip: Tier creation costs by content quality (e.g.length, sentiment, images, uniqueness) and/or Domain Authority levels. For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic...

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Underneath the title the consumer will see the length of the video. Using web snippets on the catalog pages to invite consumers to look at additional content on a publisher’s blog is one way to further interest to consumer who just stopped by to...