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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. If you have a fast turnover, dynamic search ads are great at covering all...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    So if you're taking inventory, low word count is a key indicator to note for locating potential trouble spots across your site. Expired content: Do you have expired content on your site? In fact, Google continues to dial up the importance of...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a mobile device incredibly simple and painless, it’s worth testing a small mobile-only media buy to send traffic and see if you can generate incremental profits.

  4. Social Media Monetization in a 'Mobile First' World

    Hence, the mobile-first networks have a built-in monetization advantage, providedthey can reach a level of scale to become viable peddlers of native ad inventory. Most social networking companies eventually monetize through advertising, and more...

  5. Responsive Design vs. Task-Oriented UX Design

    They may also be somewhat mobile, but pause to perform a task, such as taking inventory in a warehouse, reviewing a medical record at the bedside, etc. Consumption Tasks: Some sites focus solely on providing content for consumption, such as CNN...

  6. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Although traffic from mobile devices will surpass traffic from desktop devices in the very near future, there is still ample time to take inventory of your web presence discoverability across devices and set the SEO and content marketing wheels in...

  7. Adobe Analytics Adds 6 New Features

    As retailers will confirm during busy shopping seasons where controlling inventory and reordering becomes significantly important, real-time data is invaluable. The new video metrics captures user data every 10 seconds for content and every 5...