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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Newsletters are an amazing marketing tool. Marketers don't always think about Twitter as a tool to increase newsletter subscribers. Fill out the necessary fields in the "card content" section. Building a large newsletter audience can be tough, but...

  2. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. Unfortunately, just publishing great content isn't enough.

  3. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. Having great, creative, ideas is very important for your content plan.

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For help with understanding mobile specific traffic and errors, be sure to verify your mobile subdomain or subfolder separately in Google Webmaster Tool accounts. Action: One way to garner specific insight in how to improve page speed is to take...