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  1. Why You Need to Own Your Data & Digital Assets

    Even if you decide to make the transition from a privately developed website or platform, the likelihood that you will be able to export content, databases, and related assets into a format that can be simply plugged into an open-source platform...

  2. Top Brands Now Testing Pinterest Promoted Pins

    A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Kraft will be running promoted pins - mostly recipes - in four categories: dessert plays that incorporate products like Jell-O...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While this might be obvious, the nuance of the format is important since format determines the distribution channel (the medium) on which the content can be delivered. Content, in the way we treat content these days, is the combination of message...

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Mike has been instrumental to the success of our interactive marketing and search brands and his expertise knowledge and connections in the industry have helped us successfully move to our new name and format ClickZ Live.

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. Bidding more is thus not the only way to improve impression volume off of these reports – if you improve your feed...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Site format Make the content fit the screen: Consider using responsive web design to ensure the content fits all screens, no matter what the device. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web...